Things change in time
So I got a phone book today. A real live phone book for the Nashville metro area. We haven't had a new one in years. And it was the Real Yellow Pages from Bellsouth - not some other advertisement company.
This book is thinner than the phone books we used to get in Chattanooga when I was a kid - over 20 years ago. For perspective, Chattanooga is less than a quarter the size of Nashville. Back then, it was even smaller.
Also, to compare, I opened to the martial arts section (a long-standing habit). Seems there were only three paid ads, and each was a cheap in-column ad. All the rest of the listings were the free line-items. There was a time when the martial arts instructors used to purchase expensive full page ads to lure prospective students.
Now, so much is done online.
This book is thinner than the phone books we used to get in Chattanooga when I was a kid - over 20 years ago. For perspective, Chattanooga is less than a quarter the size of Nashville. Back then, it was even smaller.
Also, to compare, I opened to the martial arts section (a long-standing habit). Seems there were only three paid ads, and each was a cheap in-column ad. All the rest of the listings were the free line-items. There was a time when the martial arts instructors used to purchase expensive full page ads to lure prospective students.
Now, so much is done online.
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